Building a Practice That Outlasts You
The systems, culture, and leadership decisions that transform your practice into a legacy.
Larry Benz, PT · Confluent Health
01 / The Agenda
Three days. Plus one.
Larry Benz opens the event Thursday night, two parallel tracks run all day Friday and Saturday, and an optional CEU course extends into Sunday. Session times are being finalized and additional speakers will be announced. The confirmed sessions are listed below.
Keynotes
3 sessions "Shifts Happen"
What's changing in PT and how to get ahead of it.
Drew Contreras, DPT · American Physical Therapy Association
The State of Private Practice PT
Declining reimbursements, the rise of cash pay services, hiring struggles. A look at the headwinds and tailwinds affecting our practices today.
Chad Madden · Breakthrough PT Marketing / Madden PT
Team & Leadership
6 sessions Hiring, culture, and the identity shift from clinician to CEO.
Build a World-Class Team Without Posting a Local Job Listing
Cut staffing costs, stop drowning in admin, and build a team that performs.
Will Humphreys · Virtual Rockstar
Building a Practice That Runs Without You
The systems, accountability rhythms, and leadership decisions that give you your life back.
Jamey Schrier, PT · Practice Freedom U
How to Build a Team of A Players — And What to Do with the Ones Who Aren't
Learn to identify A, B, C, and D players, and get a clear framework for developing, managing, or moving on.
Lance Gross · GTS Physical Therapy
From Clinician to CEO: The Identity Shift Your Practice Has Been Waiting For
The mindset, habits, and hard decisions that separate owners who scale from those who stay stuck.
Jamey Schrier, PT · Practice Freedom U
Building Your Draft Board: Developing Leaders Who Can Run a Clinic Without You
Regional directors, clinic director development, and the accountability structures that let you grow without being everywhere.
Ben Wobker · Lake Washington Physical Therapy
Clinician-CEO Models in Healthcare: How to Build Pathways That Retain Your Best People
Intrapreneurship, profit sharing, and business literacy as retention tools. How to create earning pathways that keep great clinicians engaged — and turn them into owners of outcomes.
Josh Funk · Rehab 2 Perform
Scale & Growth
5 sessions Multi-location expansion, acquisitions, and building a practice worth owning.
How to Scale from One Clinic to Many Without Breaking Everything You've Built
The SOPs, leadership layers, and financial controls that finally let you step back.
Marty Blair & Amy Morris, PT · STAR Physical Therapy
What Your Practice Is Actually Worth — And How to Change That Number
Valuations, PE roll-ups, and the financial architecture that separates a sellable practice from one you are trapped in.
Paul Welk, PT · Tucker Law
The Expansion System: How to Open a New Location Without Breaking the One You Have
The pre-opening checklist, staffing thresholds, and financial triggers that separate smart growth from expensive mistakes.
Chad Madden · Breakthrough PT Marketing / Madden PT
The Acquisition System: How to Buy a Clinic and Not Regret It
What to look for, what to walk away from, and how to integrate a practice without inheriting its problems.
Ryan Christoff · The Physical Therapy Institute
The Model of the Future for a Scalable Private Practice: The Partnership Model
How structuring your practice around a partnership model creates the alignment, accountability, and shared ownership that fuel sustainable growth.
Tracy Causey · P4 Physical Therapy
Revenue & Operations
4 sessions The financial systems, billing, and operational disciplines that keep a practice profitable.
The Numbers That Are Running Your Practice — Whether You Are Looking at Them or Not
The KPIs, per-location unit economics, and financial disciplines that separate a profitable practice from a busy one.
Mike Gilbert · Madden & Gilbert Physical Therapy
The Revenue System: Stop the Billing Leak Before You Chase More Volume
Revenue cycle, payer contracts, and the internal audit you need before you scale.
Bob Kowalick · Ascend Solutions
Cash Pay Done Right: How to Add Revenue That Doesn't Live and Die With the Payers
Add hybrid and cash-based services without alienating your staff or your insurance patients.
Ben England · Torrentia Medical
Compliance in Private Practice: What Every Owner Must Know to Stay Protected
Cut through the compliance confusion and learn exactly what to document, audit, and fix before it costs you.
Mary Daulong · BCMS
Marketing & Technology
4 sessions How to fill schedules, win in AI search, and use data to make smarter growth decisions.
AI and Automation for the PT Owner Who Does Not Want to Get Left Behind
The real-world applications in intake, front desk, marketing, and hiring that your fastest-growing competitors are already running.
Carl Mattiola · Breakthrough
Consistently Fill Schedules: How to Build a Marketing System in 2026
Tired of the feast-or-famine cycle? Walk away with a simple, repeatable system to keep your schedule full.
Chad Madden · Breakthrough / Madden PT
Is Your Website Sending New Patients to Your Competitors?
Google rankings don't mean what they used to. Patients are now finding practices through AI search. Here's what that means for you.
Carl Mattiola · Breakthrough
Marketing Data Session: What's Working in Marketing Today
Real data from hundreds of practices, covering what is working right now in PT marketing across email, ads, and patient acquisition.
Carl Mattiola · Breakthrough
Sunday CEU Courses
2 sessions Optional add-on day. Sunday, Sept 27. Each course awards CEUs and requires a separate ticket selection.
The Orthobiological Hacker (Day 1)
The OBH Certification by Torrentia is the first PT certification focused on regenerative medicine and advanced rehab technologies. A hands-on, lab-based intensive covering shockwave, Class IV laser, ARPwave electrical stim, dry needling, and brain stimulation, plus functional medicine principles. Built for PTs, ATCs, and DCs who want clear systems for treating cases that used to plateau and frameworks for monetizing premium cash-pay services.
Ben England · Torrentia Medical
Differential Diagnosis for the Primary Care Physical Therapist
Become a Breakthrough C.O.M.T. (Certified Orthopedic Manual Therapist) through our manual therapy certification. Learn proven systematic evaluation and manual treatments that produce consistently great outcomes. Establish your clinic as the leader in pain relief in your area.
Daniel Neff · Neff Physical Therapy
Save Your Seat
Three days with the operators building the future of PT.
Early Bird pricing is live and limited. Once the first wave sells out, the rate moves up.
Buy Early Bird Tickets